According to Brand Finance’s recently released Nation Brands 2017 report, India was ranked 8th out of 100 countries on a list of most valuable nation brands. This year India slipped by one spot compared to 7th rank in 2016 and ceded its previous spot to Canada.
Top 10 Valuable Nation brands are United States (1st), China (2nd), Germany (3rd), Japan (4th), United Kingdom (5th), France (6th), Canada (7th), India (8th), Italy (9th) and South Korea (10th).
In terms of valuation, India’s National Brand Value in 2017 is $2.04 trillion, down by 1% from last year’s $2.06 trillion. However, India’s brand rating has improved from ‘AA-‘ to ‘AA’. Despite rating improvement, India has not feature in list of 10 best performing nation brands which is topped by Iceland topped.
Asian nation brands are seeing a boom as Western countries stagnate. China is fastest growing nation brand and has seen a record rise of $3.1 trillion. However, China’s nation brand value is half of that of the United States.
Valuable Nation Brand List
World’s most valuable nation list released as part Nation Brands report by Brand Finance measures strength and value of nation brands of 100 leading countries. Its method is based on royalty relief mechanism employed to value the world’s largest companies. The valuation is based on 5 year forecasts of sales of all brands in each nation and follows a complex process in which Gross domestic product (GDP) is used as a proxy for total revenues.