National Tribal Festival Current Affairs - 2019

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Aadi Mahotsav: Fortnight long Tribal Festival being held in New Delhi

The annual Aadi Mahotsav- National Tribal Festival is being held at INA Dilli Haat in New Delhi. The 15 days mega event which will be held from 16-30 November 2019 will celebrate and cherish the spirit of tribal culture, craft, cuisine and commerce. It will be inaugurated by Union Home Minister Amit Shah.

About Aadi Mahotsav

The festival is being organized by Union Ministry of Tribal Affairs in association with TRIFED (Tribal Cooperative Marketing Development Federation of India Ltd.). TRIFED has planned to organize 26 such festivals during the current financial year.  8 out of 26 festivals have been already organised at Leh-Ladakh, Noida, Shimla, Ooty, Indore, Pune, Bhubaneswar and Visakhapatnam wherein about 900 tribal artisans participated and realized sales of more than Rs.5 crore.

Theme of fortnight long Tribal Festival is ‘Celebration of the Spirit of Tribal Crafts, Culture and Commerce’, which represents basic ethos of tribal life.

Main attractions of event will be: The tribal textiles manufactured by master tribal craftsmen from Jammu & Kashmir in North to Tamil Nadu in South and from Gujarat in West to Nagaland/Sikkim in East.

Nearly 1000 tribal artisans from 27 states, tribal chefs and cultural troupes are taking part in the Mahotsav. The festival will feature exhibition-cum-sale of tribal handicrafts, art, paintings, fabric, jewellery and others through 200 stalls to showcase the theme. Moreover, in line with national aspiration to go cashless, the tribal merchandise stalls will be accepting payment through major credit/debit cards.

Tribes in India

In India, tribes constitute more than 8% of country’s population which corresponds to over 10 crore Indians. The national objective of inclusive development also includes the development of tribes as an important component and even Indian Constitution enjoins upon Government the responsibility of addressing special needs of tribals.

Concept of organising Aadi Mahotsav in major cities has proved to be a boon for tribal artisans as this eliminates the middle man and provides direct access to large markets, which are otherwise impossible to reach for them.

NOTE: TRIFED is an organisation of Union Ministry of Tribal Affairs. TRIFED organizes “Aadi Mahotsav – National Tribal Festival” to provide direct market access to the tribal master-craftsmen and women in large metros and State capitals.

National Tribal Festival ‘Aadi Mahotsav’ being organised at Leh-Ladakh

In a bid to give a fillip to tribal economy in Ladakh, Aadi Mahotsav or National Tribal Festival will be organised at Polo Ground, Leh-Ladakh. It is a 9 day festival that will start from 17 August till 25 August 2019. The event will be inaugurated by Governor of Jammu and Kashmir, Satya Pal Malik. Until 2018 Ladakh did not figure on list of places where Aadi Mahotsav is held every year.

About Aadi Mahotsav

It is a joint initiative of Union Ministry of Tribal Affairs and Tribal Cooperative Marketing Development Federation of India (TRIFED). TRIFED will essentially play role of a Service provider & Market Developer.

Theme of festival: A celebration of the spirit of Tribal Craft, Culture and Commerce.

It is 1st such event in Ladakh since central government announced decision to make Ladakh a Union Territory. At present Ladakh is a part of Jammu and Kashmir and new UT will come into effect on 31 October 2019.

It is aimed at scaling up business opportunities for tribals. Changes in Union Territory status of Ladakh has provided an opportunity to scale up business opportunities for tribals in Ladakh.

Significance: Aadi Mahotsav in Leh, Ladakh by showcasing tribal culture, cuisine, art, craft, and herbal medicines will help spread these in other parts of country and provide opportunities to tribals for economic growth and prosperity.

Participants: About 160 tribal artisans from more than 20 states across India will participate and showcase their craft. Major attraction of event will be:

Tribal textiles from-  Maharashtra, Odisha, Rajasthan, West Bengal

Tribal jewellery from-  Himachal Pradesh, Madhya Pradesh and the Northeast

Art and craft from- Gond and Warli art, metal craft from Chhattisgarh and black pottery from Manipur

Ladakh Tribals: In Ladakh tribals make up 70% of population. Ladakh is known for pashmina shawls and apricots and the Idea behind event is to provide tribal cultivators with a big market across India. Through a collaboration of TRIFED and online marketplace Amazon, these products will be sold in 190 countries across the world.

e-transactions: At Aadi Mahotsav, an effort will be made to take tribal commerce to next level of digital and electronic transactions. For the 1st time, tribal artisans will be accepting payment through major credit/debit cards for which point of sale machines have been provided at each stall. At the event will two reputed local cultural troupes will present Ladakhi folk dances.

Over the next 10 days, a Van Dhan camp will be organized in Ladakh. Village-level groups of tribal artisans will be formed under Van Dhan scheme which seeks to improve tribal incomes through value addition of their products.

NOTE: Van Dhan scheme was launched in 2018. Government has set a target of setting up 600 Van Dhan by September 2019 and total 5,000 in the next 5 years. Under it a group of 20 tribal artisans is trained and provided with working capital to add value to products, which they collect from jungle, at each Van Dhan Kendra.