Niti Aayog Current Affairs - 2020

Prime Minister launched Aatmanirbhar Bharat App Innovation Challenge

For building an Aatmanirbhar Bharat using Digital Technologies, an App Innovation Challenge was launched on 4th July 2020 by the Prime Minister of India Narendra Modi. In partnership with NITI Aayog’s Atal Innovation Mission, the App Innovation Challenge is an initiative by the Ministry of Electronics and Information Technology.

Objective of the App Innovation Challenge

The objective is to explore the vibrant tech and startup ecosystem that India has by identifying those existing Applications from each respective category (that are already in use in the country), those have the potential to become a world-class application.

The Innovation Challenge will further provide a platform for providing momentum and mentorship to the innovative efforts made by an individual or entity.

App Innovation Challenge

The App Innovation Challenge will be conducted in two tracks:

  • Track 1: Existing Application having the potential to become a world-class application will be identified from 8 different categories (E-learning, Health & Wellness, News, Social Networking, Office Productivity & Work from Home, Entertainment, and Business). Each of the 8 categories will be having several subcategories. Cash rewards and Incentives will be provided to applications that feature in the leader boards. Track-1 is likely to be completed in a month. For participation under Track 1, individuals and entities can submit their entries online from 4th July to 18th July by visiting the MyGov portal.
  • Track 2: This Track will begin after the completion of Track 1. Track 2 will run for a longer duration of time. Under this Track new application based innovation, ideas, etc from individuals, start-ups, entities will be participating. The details about Track 2 will be issued later by the Ministry.

Behaviour Change Campaign launched by NITI Aayog

A behaviour change campaign named ‘Navigating the New Normal’ was launched on 25th June 2020 by NITI Aayog. Bill and Melinda Gates Foundation is a partner for the behavior change campaign.

Aim of the Campaign

As the country is now in an Unlock phase, the aim is to develop an appropriate COVID safe behavior in the country, such as by making people adapt to wearing masks as a part of their daily routine. Until a vaccine is developed, it is essential for the citizens of the country to adopt certain behavioral changes in their day to day life by practicing hand hygiene, wearing masks, etc.

About the Campaign

The behaviour change campaign has been designed under the guidance of the Empowered Group 6 (this Group addresses issues related to COVID-19 response activities through effective solutions and formulation of plans).

The behaviour change campaign has two parts:

  1. The Web Portal (http://www.covidthenewnormal.com/): It contains behavioral norms required for being COVID-safe.
  2. Media Campaign: As the pandemic has restricted the movement of people across the country, people are spending more time watching television or on the internet. The aim of the behaviour change campaign will reach millions across the country through advertisements, animation for children, virtual awareness campaigns on social networking sites, etc.