PepsiCo India Current Affairs - 2019
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PepsiCo India has roped in India’s star athlete Hima Das as the brand ambassador for its sports drink brand Gatorade. With this the 19-year old Hima Das joins ace shuttler PV Sindhu (since 2017) and javelin thrower Neeraj Chopra (since 2018) as the brand’s ambassadors in country.
The upcoming campaign of the brand- ‘Nothing Beats Hima. Nothing Beats Gatorade’, will pay tribute to the sprint runner while building on brand’s belief that sports performance is driven from within.
During the period of partnership, Gatorade India will also be working with Hima Das to understand her training and race-day nutrition better.
As per PepsiCo India, Hima personifies the spirit of its sports drink brand Gatorade through her persevering attitude and unwavering spirit to win.
Gatorade claims that its formula has right amount of fluids, carbohydrates and electrolytes that can help an athlete rehydrate, replenish and refuel while playing any sport. Thus Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country.