Print Media Current Affairs - 2020

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Viveck Goenka elected as chairman of Press Trust of India

Viveck Goenka, chairman and managing director of Express Group was unanimously elected as Chairman of Press Trust of India (PTI). N Ravi, former editor-in-chief of The Hindu was elected vice-chairman.

They were elected at meeting of board of directors of PTI following the company’s 69th annual general meeting. Goenka who was earlier vice-chairman, will succeed Riyad Mathew of Malayala Manorama group.

Viveck Goenka

Viveck Goenka is engineer by qualification. He has been heading Express Group since mid-1990s. The group runs English newspapers The Indian Express and The Financial Express, Hindi newspaper Jansatta and Marathi newspaper Loksatta. He is also director of Indian Newspaper Society and member of Advertising Association’s India chapter. In past, he was chairman of United News of India (UNI) news agency and council member of Audit Bureau of Circulation. He is also head of non-profit Ramnath Goenka Foundation.

Press Trust of India

PTI is largest news agency in India. It is nonprofit cooperative among more than 500 Indian newspapers and has more than 1,000 full-time employees. It provides news coverage and information of the region in both English and Hindi. It is headquartered in New Delhi.

It had taken over operations of Associated Press of India (API) from Reuters after India’s independence in 1947. It employs over 400 journalists and 500 part-time correspondents located in most of district headquarters in country.

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Union Government announces new Print Media Advertisement policy

The Union Information and Broadcasting ministry has framed a New Print Media Advertisement Policy for Directorate of Advertising and Visual Publicity (DAVP).

The objective of the policy is to promote transparency and accountability in issuing of advertisements in print media.

Key highlights of policy

  • It focuses on streamlining release of Government advertisements and to also promote equity and fairness among various categories of newspapers and periodicals.
  • For the first time it has introduced a New Marking System for newspapers to incentivize Newspapers. The system is based on 6 objective criteria with different marks each of them.
  • The newspapers will be able get benefit from new system who have better professional standing and get their circulation verified Audit Bureau of Circulations (ABC) or Registrar of Newspapers for India (RNI).
  • DAVP will release advertisements to newspapers based on marks obtained by each newspaper.
  • This will also ensure transparency and accountability in the release of advertisements by DAVP.
  • For payment and adjustment of Bills, it mandates that DAVP will release payment of advertisement bills in the name of newspaper or company account directly through ECS or NEFT.
  • The policy has classified newspaper and journals into three categories namely (i) small: publishing upto 25,000 copies per day, (ii) medium: between 25,001 and 75,000 copies and (iii) Big: 75,000 copies or more.

DAVP: It is the nodal agency of the Union Government for advertising on behalf of various Ministries and Departments which are funded by the government.

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