India opened its doors to the world with 1991 deregulation of its economy. A turning point in the success story, it constituted a major leap forward. Since then, the progress, the brand-culture and amassing of fortunes by a growing pocket of our society, has come at a price. Satish Kapoor is a successful corporate guy who knows how to please the top bosses and has championed the art of making his team meet any challenge. The performance charts are roaring high which happen to be in direct proportion to his paycheck. Experiencing the benefits of his decorative and flamboyant lifestyle is his wife Ankita and 2 lovely daughters aged 8 and 4. Every Monday morning is laden with festooned energy and vigor in the Kapoor household as it’s the only time when the children get to see him in person. It’s just that the kids have more access to their Tab than their Dad. Ankita, who has stuck a clever balance between managing her social engagements (an obvious offshoot of her husband’s position) and bringing-up her daughters, is also too busy to breathe. Ever wondered how much does it really take to make a successful work-day?
This new age corporate generation is no less than robots; perhaps they form the most advanced version of them. They exhibit extreme patterns in everyday life which ranges from extra-long working hours; disturbed sleep patterns; heavy reliance on technology; emotions, moral values and code of social conduct hitherto considered essential for human existence are no more that obsolete jargon as no one has time for such detail and lastly a continuous fatal race to achieve higher at any cost truly completes the eligibility criteria to qualify as a robot. This holds true especially for men who become totally oblivious to realities of childcare and upbringing as they are totally isolated from routine household tales.
The prime concern generated out of the new-age living is the rising number of lifestyle health issues which many young couples or singles face. Stress, depression, hypertension, stroke, obesity, computer vision syndromes, dry eyes, etc. Depression and stress are a direct aftermath of increased work pressures which take a heavy toll on the personal front as well. Time-starved generation doesn’t search for a health-break in a day which ultimately ends in performance dips at work which later boil down to family and hence the relations take a severe jolt. All this is the cardinal of shooting stress, temperaments, and cholesterol. Such tumultuous moods increase the incidence of alcoholism Women are now openly taking to smoking and drinks. They become more vulnerable to high-risk pregnancies or underweight babies. Also, sedentary work-days and junk food is giving rise to an obese generation.
India- a homeland to rich cultures and traditions is caught-up in a whirlpool where all the entire societal fabric is reduced to a spicy new-age mix. Everything conventional has taken a comfortable. Parents do miss the company of their children but socially take pride in the feeling that their children have made it large. Marital ties are losing out to career-calls as couples don’t hesitate to value work over family-life and are happy to stay at a distance if it means greater financial bargains. Children are smart and soon become used to the new situations and accept the idea of ‘one parent at a time till it’s a weekend’. Live-ins relations a product of workaholic lifestyles where couples who fall-in for each-other but don’t want to enter into alliances they can’t support both mentally and socially. They thus, come together to lead their own personal lives while sharing some sweetness, bills and a postal address.
Mounting incomes and spending patterns
Corporate lifestyles offer extreme incomes at disposal of young minds who unlike their parents don’t mind spending exorbitantly on frivolous luxuries and pastimes. These have spiraled into a great cultural and economic divide in our societal roots. The youngsters settled in simple governmental or other private jobs don’t house both the capacity and intent to spend like their former counterparts. This is alarming in Indian scenario where the humdrum workforce forms a major chunk. Any futile attempt to copy any of the corporate cultural trait ends in a typical fiasco due to lack of exposure and funds, in addition to a ruptured monthly household budget.
Unwinding- approaches in vogue
The á la mode socializing patterns and modes have taken a heavy toll on our heritage and culture. International holidaying, social drinking, inordinate indulgence, slumber parties, page 3 soirees with professional relations etc. have become routine for the simple guy and girl for whom friends and family were supreme and indispensible on any important occasion. With virtual offices the latest entrant, these people never on a true holiday or never purely into work. They always carry the baggage of both the chores together. As a result is a 24X7 brainwork with absolutely no regard for any social or biological commitment.
The brighter side has revealed some wonderful details. The growing prowess of Corporate India has created many new avenues which are now pulling many women from unorganized to organized workforce as the incentives are alluring. This has been further boosted by the new Companies Act, which lays requisite stress on women to enter top management slots. In addition, the new Act also has highlighted the need for CSR which will surely benefit the marginalized classes. As Sheryl Sandberg quotes “I have never met a woman, or man, who stated emphatically, “Yes, I have it all.'” Because no matter what any of us has—and how grateful we are for what we have—no one has it all.” This indeed is the stark reality of the CORPORATE WORLD.