Sachin Tendulkar will join other global celebrities like Rahul Dravid, David Beckham, Novak Djokovic, Academy Award winning American actor Mahershala Ali, British Formula One racing driver Lewis Hamilton and Australian actor Hugh Jackman for UNICEF’s ‘Super Dads’ campaign that highlights the critical role played by fathers in children’s early development.
The initiative is aimed at celebrating fatherhood and highlights the importance of love, play, protection and good nutrition for the healthy development of the brains of the young children.
The ‘Super Dads’ initiative is a part of UNICEF’s #EarlyMomentsMatter campaign that aims to increase understanding of how a child’s environments and experiences in early childhood can shape their future health, well being, ability to learn etc.
UNICEF was established in 1946 by the United Nations to protect the children struggling to survive in the aftermath of World War II. UNICEF works to promote the rights and well-being of children and works in around 190 countries and territories to translate that commitment into practical action.