Internet giant Google launched two new initiatives My Business and Digital Unlocked to train and help small and medium businesses (SMBs) in India capitalise on the digitisation wave faster.
These initiatives were launched by Google CEO Sundar Pichai in New Delhi in presence of Union IT and law minister Ravi Shankar Prasad in New Delhi.
- My Business Websites: Under it, Google will provide free websites and web tools to small businesses in order to bolster their digital presence. This will help SMBs create a free, mobile optimised website.
- Digital Unlocked: It is a training programme launched in association with industry body FICCI. It will provide Indian SMBs essential digital skills to enable them to get online and connect to customers in different parts of the country. The trainings will be certified by Google, Indian School of Business and FICCI.
In addition, Google also launched Primer, a free mobile application designed to teach digital marketing skills in a quick, easy and interactive way. It also works offline and is currently available in English and Hindi languages.