Snapdeal Current Affairs

Government launches E-Tribes India on e-commerce platforms

The Tribal Cooperative Marketing Development Federation of India, (TRIFED), under Ministry of Tribal Affairs has launched E-Tribes India banners on e-commerce platforms like Amazon, Snapdeal, Paytm & GeM.

It also launched TRIFED’s websites-www.tribesindia.com, www.trifed.in and Retail Inventory Software and M-commerce app as part of Digital India Initiative. TRIFED’s Handbook for Retail Trade and TRIFED’s quarterly magazine ‘Tribes Haat’ was also launched.

Key Facts

TRIFED has developed its own e-commerce (electronic commerce) website i.e., tribesindia.com for sale of all its products and app to tap m-commerce (mobile commerce) too. The purpose of going digital will help in expansion of tribal commerce and availability of tribal products over large area. It will result in reaping greater benefits for tribal artisans.

For this purpose, TRIFED has entered into agreements with e-commerce platforms like Amazon and Snapdeal who will offer their customers various tribal products and produce through their portals to facilitate online sale. Also, Tribes India products are available on Flipkart and Paytm too. On the request of Ministry of Tribal Affairs, Ministry of Commerce has also made provision for sale of tribal products through TRIFED on Government e-Marketplace (GeM).

Tribal Cooperative Marketing Development Federation of India Limited (TRIFED)

TRIFED is multi-State Cooperative Society under Ministry of Tribal Affairs. It was established in August 1987 by then Ministry of Welfare under Multi State Cooperative Societies Act 1984 (which has now been replaced by Multi-State Cooperative Societies Act, 2002). It is headquartered in New Delhi.

It aims at promoting and marketing tribal products, tribal art and crafts within t country and abroad by providing marketing support to tribal products through its network of retail outlets. It also organizes exhibitions like National Tribal Craft Expo called “Aadi Mahotsav” etc. to promote and market tribal products. It also facilitates participation of tribal artisans to enable them to interact directly with art lovers to assess market needs.

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Rajiv Mangla appointed as CTO of Snapdeal

Former Adobe executive Rajiv Mangla has been appointed as Chief Technology Officer (CTO) of eCommerce major Snapdeal.

In his new role, Mangla will help to establish Snapdeal’s technical vision and lead all aspects of its technological development of the company.

Prior to this appointment he was serving as VP Engineering, Digital Marketing at Adobe Systems and has spent about 10 years in this company.

Prior to joining Adobe, Mangla had been an entrepreneur for 10 years and founded a couple of companies.

About Snapdeal

  • Snapdeal was started in February 2010 and was founded by Kunal Bahl and Rohit Bansal, both alumnus of IIT Delhi.
  • Since its formation Snapdeal has grown to become the largest online marketplace in India.
  • Presently, it offers an assortment of 4 million+ products across diverse categories from over 50,000 sellers, shipping to 4,000 towns and cities in India.

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