The Union Government has launched Swachhta Hi Seva’ (cleanliness is service), a nation-wide fortnight-long sanitation campaign to highlight the government’s flagship cleanliness initiative Swachh Bharat Mission.
It was launched by President Ram Nath Kovind from Ishworiganj village in Kanpur, Uttar Pradesh. It will run from September 15 to October 2, 2017.
Swachhta Hi Seva campaign
The campaign is being coordinated by Union Ministry of Drinking Water and Sanitation, convening Ministry for the Swachh Bharat Mission. Its objective is to mobilise people and reinforce jan aandolan (mass movement) for sanitation to contribute to Mahatma Gandhi’s dream of a Clean India.
It will see large scale mobilisation of people from all walks of life to undertake shramdaan (voluntary work) for cleanliness and construction of toilets and to make their environments open defecation free. There will be targeted cleaning of public and tourist places.
The Ministry has made elaborate plans along with State Governments to involve people from various walks of life and make this an unprecedented people’s campaign. The main agenda of the campaign will be to reach out to the poor and marginalised and provide them with sustainable sanitation services.