Baba Ramdev’s Patanjali has tied up with state owned Bharat Sanchar Nigam Ltd (BSNL) to launch Swadeshi Samriddhi SIM cards. With this, India’s most trusted Fast Moving Consumer Goods (FMCG) brand has entered in to telecom sector after gaining popularity in the consumer goods market
Swadeshi Samriddhi SIM cards can be recharged for Rs. 144, for which users will get unlimited calls throughout country, 2 GB data and send 100 SMSes. Initially only Patanjali employees and office bearers will get benefits of SIM card. After complete rollout of SIM cards, customers will get a 10% discount on Patanjali products. The SIM card also comes with medical insurance and life insurance covers. The medical insurance cover is for Rs 2.5 lakh, while life insurance costs Rs 5 lakh. The covers can only be availed in event of road accident.