The Union textile Ministry has bestowed the Indian Handloom Brand tag on Chettinad cotton saris for its unique designs and identity.
This tag was bestowed under the India Handloom Brand Scheme after checking its various quality parameters stipulated by the Standard Operating Procedure (SOP).
The Ministry also has offered a logo to use the brand for marketing the product. It will also enable weavers of these saris to promote the material in the international market.
About Chettinad cotton saree
- Chettinad cotton saree is also known as “kandaangi”. It is the traditional sari of the Chettinad region in Sivaganga district of Tamil Nadu.
- It is characterised by its silk-like texture, contrasting border and body colours with intricate designs along the border.
- It has unique pattern with bold checks, stripes and contrasting hues that reflects dramatic and spontaneous use of colours.
- These sarees are already popular in few North Indian states of India and are also popular in other countries such as Singapore and Malaysia.