Tourism Sector Current Affairs

Adopt a Heritage Project: Monument Mitras to adopt heritage sites and monuments

Ministry of Tourism in close collaboration with Ministry of Culture and Archaeological Survey of India (ASI) had launched Adopt a Heritage Project. Under it, selected public sector companies, private sector companies and individuals will develop tourist amenities at heritage sites. They will be called as ‘Monument Mitra’ and adopt the sites essentially under their Corporate Social Responsibility (CSR) activity.

Adopt a Heritage Project

Objectives

  • Provide world class tourist facilities at various natural and cultural heritage sites, monuments and other tourist sites.
  • Make these selected sites tourist friendly, enhance their tourist potential and cultural importance in planned and phased manner across the country.

Features

The project primarily focuses on providing basic amenities that include cleanliness, public convenience, drinking water, ease of access for tourists, signage etc. and advanced amenities like Souvenir shop, Cafeteria, TFC etc. It seeks active participation of industry to ensure sustainable model formulation for tourism sector.

The public and private companies adopting these monuments will also look after their operations and maintenance initially for 5 years subject to review at any time. Resources for capital and recurring cost for this project is proposed through industry participation, through CSR or any other funding option subject to review and approval of Oversight & Vision Committee.

The heritage sites and monuments enlisted under this project are categorized as green, blue and orange on basis of tourist footfall and visibility. It is mandatory for monument mitra, opting for monument from green category to choose at least one site from either blue or orange category.

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India ranks 40 in WEF’s 2017 Travel and Tourism Competitiveness Index

India was ranked 40th among the 136 economies across the world in 2017 Travel and Tourism Competitiveness Index (TTCI) released by the World Economic Forum (WEF).

In this edition of index, India has jumped 12 places from earlier 52nd position in 2015. But it lagged behind its other Asian peers like Japan (4th) and China (13th).

Key Facts
  • Top 10 Countries in 2017 TTCI: Spain (1st), France (2nd), Germany (3rd), (4th), the United Kingdom (5th), the United States (6th), Australia (7th), Italy (8th), Canada (9th) and Switzerland (10th).
  • Globally, advanced economies still hold the top slots, 12 of the top 15 most improved countries are emerging markets.
  • Regionally, rise of Asia’s giants shows that Asian Tourism Century is becoming a reality. To reach their potential, Asian countries still have more to do, from enhancing security, promoting their cultural heritage, building their infrastructure and creating stronger visa policies.
  • The travel and tourism industry is considered force for good in largely stagnant global economy. This sector accounts for 10% of global GDP, growing faster than other sectors and providing one in 10 jobs.
  • India related Facts: India continues to enrich its cultural resources, protecting more cultural sites and intangible expressions through UNESCO World Heritage lists, and via a greater digital presence.
  • Some of the factors that helped India to improve its rank include international openness through strong policies such as implementing visa on arrival and e-visas, and improvements ground transport infrastructure.
  • Moreover India’s vast cultural and natural resources and its price competitiveness advantage also attracted international tourists.
  • India has seen continued growth in international arrivals over the past 15 years, reaching the 8 million mark in 2015.
  • But, still it needs to improve health conditions which are inadequate at present, similarly, ICT readiness, security concerns and human resources are improving, but remain “weak”.
  • Indian travel and tourism sector presents significant opportunities that are yet to be reaped, especially in provision of tourist service infrastructure, and also in terms of additional accommodation capacity and entertainment facilities.

About Travel and Tourism Competitiveness Index

  • The index compiled by World Economic Forum (WEF) ranks 136 countries across 14 dimensions under sub-indexes.
  • It measures set of factors and policies that enable sustainable development of travel and tourism sector, which in turn, contributes to the development and competitiveness of a country.
  • It further reveals how well countries could deliver sustainable economic and societal benefits through their travel and tourism sector.

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