Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has inked MoU with e-commerce giant Amazon for selling tribal products.
The aim of initiative is to promote tribal handicrafts like handloom products, cane and bamboo products, tribal jewellery, Dhokra craft, tribal weaves and embroidery, tribal paintings etc. TRIFED already has tied-up with Snapdeal.
As a part of MoU, exquisite authentic tribal art and craft items crafted and sculpted by tribal artisans from all over the country will be showcased on Amazon’s online portal for sale. All customers of Amazon will get easy and convenient access to over 65 million products across hundreds of categories. Through this initiative government plans to expand reach of ‘Tribe India’ brand through scaling of operations and house-to-house retail marketing.
TRIFED is a national-level apex organization functioning under administrative control of Ministry of Tribal Affairs. It was established in August 1987 by then Ministry of Welfare under Multi State Cooperative Societies Act 1984 (which has now been replaced by Multi-State Cooperative Societies Act, 2002).
Its core objective is to institutionalize trade of Minor Forest Produce (MFP) and Surplus Agriculture Produce (SAP) collected or cultivated by tribals as they are heavily dependent on these natural products for their livelihood. TRIFED also works as an agency to the FCI for procurement of Wheat and Rice.