Airport Authority of India (AAI) has allotted space to Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) for opening of Tribes India outlets at Ahmedabad (Gujarat), Udaipur (Rajasthan) and Kolkata (West Bengal) airports. Tribes India Outlets will provide good opportunity to market tribal products and help to promote tribes India as brand among target customers.Besides, AAI also has offered TRIFED spaces at international airports at Dehradun (Uttarakhand), Varanasi (Uttar Pradesh), Pune (Maharashtra), Goa, Coimbatore (Tamil Nadu), Lucknow (UP), Amritsar (Punjab) and Gangtok (Sikkim) for setting up of Tribes India Outlets.
Tribal Cooperative Marketing Development Federation of India Limited (TRIFED)
TRIFED is multi-State Cooperative Society under Ministry of Tribal Affairs. It was established in August 1987 under Multi State Cooperative Societies Act 1984 (now been replaced by Multi-State Cooperative Societies Act, 2002). It is headquartered in New Delhi.
It aims at promoting economic development of tribal communities of country through marketing development and sustained upgradation of their skills and products. It achieves this by promoting and marketing tribal products, tribal art and crafts within country and abroad by providing marketing support to tribal products through its network of retail outlets.
It also organizes exhibitions like National Tribal Craft Expo called “Aadi Mahotsav” etc. to promote and market tribal products. It also facilitates participation of tribal artisans to enable them to interact directly with art lovers to assess market needs.