TRIFED Current Affairs

Government launches E-Tribes India on e-commerce platforms

The Tribal Cooperative Marketing Development Federation of India, (TRIFED), under Ministry of Tribal Affairs has launched E-Tribes India banners on e-commerce platforms like Amazon, Snapdeal, Paytm & GeM.

It also launched TRIFED’s websites-www.tribesindia.com, www.trifed.in and Retail Inventory Software and M-commerce app as part of Digital India Initiative. TRIFED’s Handbook for Retail Trade and TRIFED’s quarterly magazine ‘Tribes Haat’ was also launched.

Key Facts

TRIFED has developed its own e-commerce (electronic commerce) website i.e., tribesindia.com for sale of all its products and app to tap m-commerce (mobile commerce) too. The purpose of going digital will help in expansion of tribal commerce and availability of tribal products over large area. It will result in reaping greater benefits for tribal artisans.

For this purpose, TRIFED has entered into agreements with e-commerce platforms like Amazon and Snapdeal who will offer their customers various tribal products and produce through their portals to facilitate online sale. Also, Tribes India products are available on Flipkart and Paytm too. On the request of Ministry of Tribal Affairs, Ministry of Commerce has also made provision for sale of tribal products through TRIFED on Government e-Marketplace (GeM).

Tribal Cooperative Marketing Development Federation of India Limited (TRIFED)

TRIFED is multi-State Cooperative Society under Ministry of Tribal Affairs. It was established in August 1987 by then Ministry of Welfare under Multi State Cooperative Societies Act 1984 (which has now been replaced by Multi-State Cooperative Societies Act, 2002). It is headquartered in New Delhi.

It aims at promoting and marketing tribal products, tribal art and crafts within t country and abroad by providing marketing support to tribal products through its network of retail outlets. It also organizes exhibitions like National Tribal Craft Expo called “Aadi Mahotsav” etc. to promote and market tribal products. It also facilitates participation of tribal artisans to enable them to interact directly with art lovers to assess market needs.

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Aadi Mahotsav: Fortnight long Tribal Festival held in New Delhi

Vice President M Venkaiah Naidu inaugurated Aadi Mahotsav, a fortnight long Tribal Festival in New Delhi. The theme of the festival is A Celebration of the Spirit of Tribal Culture, Cuisine and Commerce’.

The festival will feature exhibition-cum-sale of tribal handicrafts, art, paintings, fabric, jewellery and much more through about 200 stalls. Over 750 tribal artisans and artists from over 25 States participated in the festival. Tribal India cuisine, recreated and presented in delectable forms to suit urban tastes by special tribal chefs is special feature of the festival. ‎In line with the national aspiration to go cashless, all stalls will prefer and promote payments through cards.

Aadi Mahotsav

The name Aadi Mahotsav suggests that  the ‘adi’ factor is important about them.  The adivasi way of life is guided by primal truths, eternal values and natural simplicity. The greatness of tribes lies in the way they have managed to retain primal skills, the natural simplicity. ‎This quality gives their arts and crafts a timeless appeal. So, this festival seeks to channelize and promote their natural skills and provide then sources of income.

The Government has formed the Tribal Cooperative Marketing Development Federation of India (TRIFED) for achieving this. TRIFED is working in this direction and now has embraced e-commerce and digital platforms to take the business forward.

Background

In India, tribes constitute over 8% of country’s population which corresponds to over 10 crore Indians. The national object of inclusive development includes the development of tribes as an important component. Even Constitution enjoins upon Government the responsibility of addressing the special needs of the tribals.

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