TRIFED Current Affairs - 2020

TRIFED launches Digital Communication Strategy in collaboration with UNICEF

The Tribal Cooperative Marketing Development Federation of India in collaboration with UNICEF has launched Digital Communication Strategy for the Tribal Gatherers to work safely. The programme highlights the importance of social distancing.

Features

A Webinar is to be conducted on April 9, 2020. Around 18,000 participants are expected to participate in the programme and 1,205 Van Dhan Vikas Kendras are sanctioned. These Kendras are spread across 27 states and involve around 18,705 Van Dhan Self Help Groups.

What is the plan?

Initially, 15,000 of the Self-Help Groups are to promoted as Van Dhan Social Distancing Awareness cum Livelihood Centres. These Centres will educate the communities about social distancing, personal hygiene and also about adopting cashless practices.

Support from UNICEF

The UNICEF is to support TRIFED in etching Digital Multimedia Content, creating social media campaigns, Vanya Radio and webinars.

Background

In order to gather such a huge number of tribal population, the TRIFED team used several initiatives such as “Tech for Tribals” and others.

500 officials of TRIFED Van Dhan India unleash power of Webinars to Work from Home

On March 29, 2020, around 500 officials of TRIFED (The Tribal cooperative Marketing Development federation of India) operating under Ministry of Tribal Affairs unleashed the power of Webinars.

Highlights

The Trifed Social Media team has reached 2.5 million people in three days. TRIFED Van Dhan GIS based website gathered more than 50 lakh tribal gatherers spread across 27 different states. Through “Tech for Tribals” scheme that was recently launched in March 2020, around 3.5 lakh tribal entrepreneurs were gathered.

These steps are being taken to support the tribal gatherers who might face distress in sales during these Lock Down times. The schemes being freshly launched should also earn their trust. This shall be achieved only through continuous contacts and proven upliftment results despite of the threats. This is being achieved by the TRIFED officials by working from home.

Significance

This shows that the Government of India activities to develop the Tribals are in full swing despite the Lock Down in the country due to the threat of COVID-19.

TRIFED

The TRIFED has so far set up 1,205 Van Dhan Centres. Around 3 lakh and 70 thousand tribals are employed through these centres. They will be greatly affected if not addressed during Lock Down. There are plans to link these products to the E Commerce portals in the country to keep their sales on. A separate portal has been suggested by TRIFED to help Artisans and other tribal gatherers.