TRIFED Current Affairs - 2019
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Vice President M Venkaiah Naidu inaugurated Aadi Mahotsav, a fortnight long Tribal Festival in New Delhi. The theme of the festival is A Celebration of the Spirit of Tribal Culture, Cuisine and Commerce’.
The festival will feature exhibition-cum-sale of tribal handicrafts, art, paintings, fabric, jewellery and much more through about 200 stalls. Over 750 tribal artisans and artists from over 25 States participated in the festival. Tribal India cuisine, recreated and presented in delectable forms to suit urban tastes by special tribal chefs is special feature of the festival. In line with the national aspiration to go cashless, all stalls will prefer and promote payments through cards.
The name Aadi Mahotsav suggests that the ‘adi’ factor is important about them. The adivasi way of life is guided by primal truths, eternal values and natural simplicity. The greatness of tribes lies in the way they have managed to retain primal skills, the natural simplicity. This quality gives their arts and crafts a timeless appeal. So, this festival seeks to channelize and promote their natural skills and provide then sources of income.
The Government has formed the Tribal Cooperative Marketing Development Federation of India (TRIFED) for achieving this. TRIFED is working in this direction and now has embraced e-commerce and digital platforms to take the business forward.
In India, tribes constitute over 8% of country’s population which corresponds to over 10 crore Indians. The national object of inclusive development includes the development of tribes as an important component. Even Constitution enjoins upon Government the responsibility of addressing the special needs of the tribals.
Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has inked MoU with e-commerce giant Amazon for selling tribal products.
The aim of initiative is to promote tribal handicrafts like handloom products, cane and bamboo products, tribal jewellery, Dhokra craft, tribal weaves and embroidery, tribal paintings etc. TRIFED already has tied-up with Snapdeal.
As a part of MoU, exquisite authentic tribal art and craft items crafted and sculpted by tribal artisans from all over the country will be showcased on Amazon’s online portal for sale. All customers of Amazon will get easy and convenient access to over 65 million products across hundreds of categories. Through this initiative government plans to expand reach of ‘Tribe India’ brand through scaling of operations and house-to-house retail marketing.
TRIFED is a national-level apex organization functioning under administrative control of Ministry of Tribal Affairs. It was established in August 1987 by then Ministry of Welfare under Multi State Cooperative Societies Act 1984 (which has now been replaced by Multi-State Cooperative Societies Act, 2002).
Its core objective is to institutionalize trade of Minor Forest Produce (MFP) and Surplus Agriculture Produce (SAP) collected or cultivated by tribals as they are heavily dependent on these natural products for their livelihood. TRIFED also works as an agency to the FCI for procurement of Wheat and Rice.