The World Day for Audiovisual Heritage (WDAH) is observed every year on October 27 to raise of awareness of significance of and preservation risks recorded sound and audiovisual documents (films, sound and video recordings, television and radio programmes).
The 2017 theme of the day selected by UNESCO is “Discover, remember and share”. Observance of day seeks to raise general awareness to preserve and safeguard important audiovisual material for future generations and calls to take urgent measures to conserve this heritage and ensure it remains accessible to public and to future generations.
A proposal to commemorate World Day for Audiovisual Heritage was approved at UNESCO general conference in 2005. It was observed for the first time in October 27, 2007. The main objectives of designating 27 October as World Day for Audiovisual Heritage are raising public awareness of the need for preservation, providing opportunities to celebrate specific local, national or international aspects of the heritage, highlighting accessibility of archives, attracting media attention to heritage issues, raising the cultural status of audiovisual heritage ad highlighting audiovisual heritage in danger especially in developing countries.