World Wide Fund Current Affairs

Earth Hour 2018 observed across the world

The twelfth edition of Earth Hour was observed across the world on 24 March 2018 to take a global call on climate change. To mark this day, cities worldwide turned their lights off for one hour from 8:30 pm to 9:30 pm local time.

Give Up to Give Back Initiative

On the occasion of Earth Hour, World Wide Fund (WWF)-India made strong pitch for “Give Up to Give Back”. This initiative aims to inspire organisations, institutions and individuals to make choice to curb some habits, practices and lifestyles that burden our lives and environment. It includes taking steps like giving up giving up fossil fuels, single-use plastics, giving up lonely car rides for your employees, give up e-waste.

Earth Hour

Earth Hour is people’s movement inspiring individuals to take stand against climate change. It is organised by the World Wide Fund for Nature (WWF) with an aim to enable harmonious existence of human and wildlife. It aims at encouraging people to turn off their non-essential equipments to promote conservation and sustainable energy. Its goal is to raise awareness for sustainable energy use and create a more environmentally sustainable lifestyle. The first Earth Hour was held on March 31, 2007 in Sydney, Australia. Now it has become world’s largest grassroots movement for the environment, inspiring millions of people to take action for our planet and nature.

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Muthoot Group partners with WWF for elephant project

Kerala-based business conglomerate Muthoot Group has launched the Friends for Life project in partnership with World Wide Fund (WWF) for Nature-India.

This project aims at effective management of human-elephant conflict (HEC) to protect the habitats of Asian elephants in six states as 4 priority landscapes and 1 priority site earmarked by WWF-India.

Priority landscapes include North Bank landscape in Arunachal Pradesh, Kaziranga and Karbi-Anglong in Assam, Terai Arc landscape in Uttarakhand, Uttar Pradesh and Bihar, Western Ghats landscape in Tamil Nadu and Kerala and also some parts of northern West Bengal.

This project was launched in Kochi as part of the Muthoot’s Haathi Mera Saathi Corporate Social Responsibility (CSR) initiative.

This project will address the problems and provide solutions in terms of reducing elephant and human lives lost in the earmarked priority landscapes. It will also secure crop and property damage in villages and build a future where humans and elephants can live in harmony with each other in selected landscapes.

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